New Leadership at Healthy Directions

Healthy Directions, LLC, Potomac, MD, has promoted Connie Hallquist from president to chief executive officer. In addition, Ben Teicher has been hired as the company’s new chief financial officer. Ms. Hallquist, who joined Healthy Directions in 2010 as executive vice president of merchandising, assumes the CEO position from Healthy Directions’ Board of Directors member Pat Corpora, who was acting as the company’s interim CEO. Mr. Corpora will resume his role on the Board.

As Healthy Directions’ EVP of merchandising, Ms. Hallquist oversaw brand strategy, product assortment, doctor relationships and new product development. Prior to joining Healthy Directions, she was president of new business ventures for Orchard Brands, a $1 billion privately held catalog holding company that served the mature market.

Mr. Teicher joins Healthy Directions following his tenure as CFO at Virginia-based Ratner Companies, the largest family-owned and operated chain of hair salons in the country with 900 salons in 16 states. Prior to that, he was CFO of Discovery Communications Education Division, Discovery Kids, Animal Planet, Planet Green and Consumer Products.